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Danger Zones: 4 Things You Need to Know when Testing Emails

Posted by ahpromes

Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different
email subject lines? The results are in, and we have a subject line winner! We’ll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). Think of it like this:


(Image licensed from Getty Images)

Boundary #1: Make sure you’re measuring the right thing

Generally …read more

Source:: Danger Zones: 4 Things You Need to Know when Testing Emails

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