Posted by Justin_Briggs
Mobile isn’t the future. It’s the present. Mobile apps are not only changing how we interact with devices and websites, they’re changing the way we search. Companies are creating meaningful experiences on mobile-friendly websites and apps, which in turn create new opportunities to get in front of users.
I’d like to explore the growth of mobile app search and its current opportunities to gain visibility and drive engagement.
Rise of mobile app search
The growth of mobile device usage has driven a significant lift in app-related searches. This is giving rise to mobile app search as a vertical within traditional …read more