The explainer video industry is growing faster than ever before. Visual content used to be limited to TV, Facebook, Instagram, and Twitter, but with new marketing strategies, visual content has taken a new form, which we call explainer videos.
An animated explainer video is a powerful way to explain products/services that further enhance the brand’s value. Moreover, it contains short animations, narrating audio and eye-catching images that captivate the viewers and make them take action.
Yes! You can advertise anything on the Internet with an explainer video! Whether you are in the health, travel, tech, science, fashion, food, film industry, etc., explainer videos can help you explain your products/services effectively.
Each video is created to convey a unique story, and only the right style can achieve the desired effect. The right visuals will help you grab the audience’s attention and convey your message intensely. Explainer videos that can tell incredible stories will also help you touch hearts.
If you have just landed in the world of video marketing and want a clear understanding of the different types of explainer videos, then this article is for you. But before we go any further, we’d like to share a proven recipe for creating the best-animated explainer videos.
A meaningful, engaging, and inspiring script
The soul of any video is its script. With the correct script, you will not only grab the attention of your target audience but also leave a long-lasting impression on them. Isn’t that precisely what you want?
your visuals will help people understand you and your business well. No matter how good your script is, it’s all for naught if your visuals aren’t up to par. But with the right visuals, you can make your audience feel what you want them.
Whiteboard Animation Service can provide you with personal style design and services which are a big hit in the millennial audiences. Explain what your products and services do. 100% custom-made arts with no limit on the variety of versions until you are satisfied and happy with the output.
Bring life to your videos with unique transitions because normal is boring, of course. Keep your audience engaged with intriguing images and transitions.
Good music is soul food. A video with great background music instantly brightens the mood of your audience.
A captivating script with great images and transitions, perfect background music, and an impressive voice-over can help you evoke the right emotions, touch hearts and inspire your audience like never before.
This article is exclusively about some of the fantastic types of explainer videos that will improve your brand awareness and customer experience.
7 Amazing Types of Explainer Videos
Let’s get started!
1. Whiteboard explainer videos
In recent years, whiteboard videos have gained prominence, especially in online marketing and startup companies. These videos consist of a voice-over followed by a series of text and images that look like they were written on a whiteboard.
2D animation is a fantastic type of explainer video widely used for creating marketing videos, commercials, animated movies, educational materials, cartoons, games, and much more.
All images and characters in this video are displayed in 2 dimensions, i.e., height and width. It is practical, catches visitors’ eyes, and helps businesses increase their ROI.
3. Infographic explainer videos
Infographics are graphical representations of products, services, etc. An infographic-style video is best if you want to share many numbers and statistics with your audience. You can also present illustrations, charts, and flowcharts in a simple but informative way.
3D animation is another type of video that is used a lot in the commercial sector. If you want to present your story in a particularly vivid way, you should always opt for 3D animation.
All the images inserted in this video have 3D dimensions, i.e., length, width, and height. Its high quality and modern look have helped several brands stand out from their competitors.
Moreover, it allows the viewer to rotate and zoom in on all the elements in the video to get to know the associated brand better.
If you’re looking for a way to connect with your audience personally, a live-action video is a perfect solution.
This way, you can show what’s happening behind the scenes at your company or have a one-on-one conversation with your financial executives. Plus, you can connect with your audience emotionally as you show real faces that build trust and humanize the people behind your company.
This type of video is also great for testimonials, as potential customers will see that real people have used your products.
6 . Kinetic typography animation
The basic idea behind this animation is to convey a message through words. You can find numerous examples of this type of video on the Internet.
As the name suggests, this type of explainer video depends on text and numbers.
When a relevant animation is accompanied by background music synchronized with your ad, you get a generic way to connect with your users. This type of video has the power to persuade someone, express your concern, and convey a way of thinking that moves people’s emotions.
7. Commercial Explainer Video
A commercial explainer video is a fast-paced, energetic, and informative video that piques visitors’ interest and effectively draws their attention to your products/services.
This type of video is also known as brand-focused, which helps explain what you do and how you do it. So, if you want to convey your messages as entertaining and informative, you should go for commercial explainer videos.
If you understand and implement the above ideas, you can create a compelling video that will strengthen your brand and business. So, choose the best option according to your requirements and get ready to skyrocket your sales! For The Best Explainer Videos Contact WhiteboardvideoanimationserviceToday!