Product Showcase Videos
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Advertising and promotion are a vital part of your product’s success. But for individuals to spend their money on your product, they need to know what it’s about and why it’s so great.
If you are searching for new ideas on how to show your product to the world, a product showcase video might be just what you require. We’ve put together this guide to help you do just that.
In this guide, you’ll learn when you need a product video and what type of video is best for your needs.
We’ve also compiled pro tips from product showcase videos you can learn from.
What is a product video?
A product video is a video that showcases the features of your product and how it works. It’s an excellent tactic for product marketing. Although you’re most likely to think of a physical product when you think of a product video, you can also develop product videos for services and SaaS products.
The main goal of a product video is to develop trust with clients and increase sales. A good product video shows customers how the product will benefit them or add value to their lives.
Types of product videos and when to use them
An easy way to distinguish between the three types is to determine their place in the sales funnel and the emotional factor.
1. Teaser/promo
Most TV commercials or ads promoting a product are teasers. They tap into viewers’ emotions and feelings of beauty, wealth, prestige, and hunger.
Take chocolate commercials, for example, which show raw chocolate being swirled, poured, and mixed with other ingredients to create a perfect final product that is then eaten with relish. Or the videos for perfumes, in which the bottles are illuminated with seemingly magical light, and beautiful people look grandiose.
Teaser product video clips are at the top and bottom of the funnel. New clients will be intrigued and fascinated and want more, while loyal clients will seem like they have become part of that magic and will keep buying new and better product versions.
TV commercials are shot with professional cameras and edited to incorporate special effects. However, you can also creatively use some tricks with your phone. There are various instructional videos on YouTube for shooting product clips.
2. Explainer videos
Explainer videos respond to the “what” behind your product. They show your product at its best, explaining what it is and what problem it solves.
This product video is usually found halfway down the marketing funnel when a customer has already passed the attention stage and is in the consideration stage.
An explainer video gives more information about a product than a teaser; it attracts customers by relating their actual problems and complaints. An explainer video is not regarding glamour but more about practicality.
3. Demo
A demo product video concerns how a product works in detail rather than convincing the customer to buy.
However, in some cases, a product demo is exactly what people at the top of the funnel need to be persuaded to buy – it depends entirely on the type of product you’re selling.
Product videos, which are demos, show step-by-step how to use the product or service for a specific task or solve a specific problem. They need to be detailed and well narrated.
SaaS product companies can easily create a series of demo product videos, each showing how to perform a particular action, use a specific feature, or achieve a specific goal.
12 tips for creating a product video with a high conversion rate
Producing a product video for the first time isn’t always easy, especially if you’re doing it first. If you’re doing it yourself, we’ve compiled a list of 12 pro tips to help you get your product video started, created, and distributed.
1. Tell a story
The first tip applies to all types of content you create, not just product videos. Always look for a way to tell a story with your video. Even product teaser videos with minimal narrative can tell a story; the trick is to find the strategic angle and use it.
Generally, stories have a beginning and an end. But with short videos, the story can be a snippet of something that is not entirely told, like opening a window to a larger story.
2. Show how it solves a problem
This tip is tricky for teasers but pretty obvious for explanations and demos. The difference is that the problem solved in a teaser video appeals to the customers’ emotions and rarely to the practicality of usage of the product.
An explainer video requires storytelling techniques to explain how a problem is solved using the product, and a demo shows what you need to do with the product to accomplish something.
A teaser makes the audience feel like they require the product they are seeing; in other words, it triggers an emotional reaction to an emotional pain point. It is where advertisers take advantage of emotional cues to make an idea clear.
3. Be brief
Product videos, regardless of style, need to be relatively short. So anything in between 30 and 90 seconds is fine. However, a product video can sometimes be longer– up to 5 minutes.
However, a longer product video is unsuitable for a TV commercial or a YouTube ad but is intended as entertainment material.
When in doubt, keep it short.
4. Be conversational
It’s essential that you can relate to your audience: No one likes a pure sales pitch that leaves a bad taste in their mouth. Even if your product fits into a serious niche like health or law, you can still be entertaining in your narrative.
Think of it this way: You’re talking to a person representing a more significant population segment. You’re conversing with them concerning how your product solves their problem. So be human and honest.
5. Use high-quality footage
Physical product videos need high-quality footage showing the product from every angle.
Professional product videographers use tools like turntables, high-speed cameras, directed lighting, mirrors, water, and air to create magical experiences. You can be sure that most of these products are highly enhanced, especially for food and hair products.
You can use well-captured screenshots for SaaS products or create a stylized representation of your tool in action. You’ll find plenty of resources on YouTube if you require help learning how to capture high-quality product footage.
6. Get visually creative
Visual creativity is key to making your product video engaging and interesting. For example, if your product is edible, you can use the ingredients as supporting visuals. Look for creative methods to showcase your products.
7. Don't leave them guessing
Although some brands have used this angle, product videos aren’t meant to be mysterious, so ensure the audience can tell what the product is at the end, even if you’re shooting a teaser product video.
Consider adding text to the footage to help clarify the message.
8. Include calls to action
Regardless of the product video you create, include a call to action (CTA). Your CTA can be anything that triggers the desired action of the customer watching your video.
For example, you might want customers to:
- Visit your website
- Visit your store
- Scan a QR code
- Make a booking
Whatever your CTA is, include it somewhere in your video – preferably at the end – and as a clickable web link in your social media caption or accompanying message. If you don’t add a call to action, you’re missing an opportunity, and your video won’t be compelling.
9. Integrate your branding
Your brand ought to always be front and center in your product video. It should be reflected in everything from the story to the colors to the brand voice and tone of voice. People who see your product connect with your brand and what it stands for.
Good product videos help to build your brand equity and loyalty. As your brand grows, your product videos will be some of the actual content.
10. Choose the perfect tone
For maximum impact, your product video needs a soundtrack. Some product videos are just music, some are narration, and some are both. Teasers, for example, are great with a music track and perhaps a spoken call to action at the end.
Explainer videos need either a narrator or a text design that can easily be read over the footage. Demos are usually better suited with a voiceover from a professional narrator but can also be accompanied by a subtle music track.
Ultimately, it’s about choosing the perfect sound, whether it’s music, voiceover only, or a mix. When choosing music, you should choose something that fits the emotional factor of your video.
The same goes for the lyrics. Do you think a female or male voice is more appropriate? What about her accent? Should it be neutral or location-specific?
11. Make it in different aspect ratios
You most likely think of a horizontal layout when you think of the video. But video marketing has expanded to so many channels that horizontal videos are no longer enough.
Unless your brand needs to stay cinema-style, you should create your product video in horizontal, vertical, and square aspect ratios.
You can distribute your videos on all social media platforms, including YouTube and television. You might even want to create a product video just for vertical platforms like TikTok, Instagram Stories, or Pinterest.
The best way to choose is to know your audience – where they spend the most time, which channel they respond to the most, and how you can best reach them.
12. Make it easy to share
People love to share content they’ve found helpful, especially if it’s engaging or visually enticing. So make sure your product videos are easy to share, and you’ll be surprised how far they spread.
Create a compelling product video for your brand
A product video is always good regardless of where you are in your video marketing. It’s a great way to showcase your products, show how they can help your audience, and highlight their best features. Get your Product Showcase Videos for your website and social media at whiteboard animation service.
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(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)
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(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)
Step 3: Send us your Website Link via our Support Desk
(With any style preferences you have, our service is COMPLETELY done for you – you don’t need to do anything at all!)
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