Social Media Video
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Social media video is any kind of video content that you create and share through social media. Those videos can be regular posts, advertisements, Stories, profile videos, cover videos, or even comments on social posts. The idea is to encourage your target market to engage with your business and remember it. So many elements go into social media videos, including subtitles, length, details, and sound.
Why are videos important on social media??
Videos permit you to be concise and capture viewers’ interest within the first few seconds. Success on social media lies in your ability to condense information into easily digestible snippets of content long enough to keep viewers’ attention but short enough to leave them wanting more.
Social media is constantly changing the modes we communicate and consume information. The most successful content marketers consistently deliver their content across multiple social media channels. Visual content is more significant than 40 times more likely to be shared than text-only content for all the content posted across these platforms.
Video is no exception. It’s becoming an increasingly important part of promotional tools, and 65% of SMBs and large enterprises consider it the most engaging communication channel for their audience.
The main question is: Are you making the most of your video content on social media? With online video set to account for more than 82% of all consumer internet traffic by 2022, consider your options for the future.
Here are ten factors why you should incorporate video content on your site
1. Attract attention
Videos are a fantastic method to engage your audience. Unlike a long-worded paragraph, it’s straightforward to consume. We’re guilty of passively scrolling throughout social media feeds, and only the most engaging content usually manages to grab our attention. You should provide explicit clues about the purpose of the video at the beginning before users have the chance to scroll away.
2. Optimization for search
All your content must be optimized for search engines, including your videos. Social media channels are quickly becoming search engines, so you need to make your content relevant. It is essential always to have a goal. But how do you determine if you’re at the top of the “popular” and “topical” content list? Make sure you create compelling headlines and descriptions for your video so it registers in searches and supplements them with relevant hashtags. Twitter provides detailed analytics for each hashtag, including crucial demographics, giving you an excellent foundation for optimizing your search. Make sure to include tags to improve search results on YouTube and Facebook.
3. Drive conversions
Regardless of which social medium you post through, it would be best if you always had a goal for your video. That usually involves a user action, whether driving traffic to your website, buying a product, or sharing your video. Your call to action is your digital handshake with your viewers. They’ve expressed interest if they’ve watched a video to the end. Then please get them to take the action you want. Something as simple as “To learn more, visit here” may be all it takes. Engaging content is one thing, but leveraging your resources and driving conversions is essential.
4. Unique messages
Posting a video on social media is unlike having a conversation: you can only talk about one thing at a time. Otherwise, your client will swiftly lose interest. With your contact us to action in mind, your video clip must tell a story that leaves viewers wanting more. If you add something to the video that doesn’t directly contribute to the call to action, you may want to remove it. You can repurpose much of your extensive video footage to focus on specific messages. If you efficiently do this, the material can be used for months, and you will have compelling content for the foreseeable future.
5. Make the most of topical issues
It’s essential to deliver relevant content to your audience. Videos give your brand a voice and allow you to quickly leverage news, consumer behavior, and relevant viral content. Some most innovative brands are using these real-time techniques to become part of the social conversation. Many popular hashtags resurface every week (e.g., #WednesdayWisdom) and span a range of consumer demographics. As a brand, you want to develop campaigns that spark conversations, and tying your video to the latest trends is critical.
6. Share breaking news
A study by Hootsuite found that almost half of American adults interact with businesses on at least one social media channel. That makes social channels a great way to announce and share your most important news via video. Incorporating videos on social media can explain concepts and provide exciting insights into your brand that would otherwise be difficult to explain. The beauty of sharing your content is that you can keep the momentum going as you share your news for an even more significant impact.
7. Brand exposure
Logos play an essential role as a link between the company and its customers, and their use in videos is no exception. Branding your videos with your logo is needed to ensure instant brand recognition, include associative meaning to social media projects, and build corporate identity and trust over time. After all, you want to ensure your brand is used to its full potential.
8. Increase brand awareness
Imagine what a video is worth if an image is valued at a thousand words. It’s one thing to be relevant, but that’s worth very little if the quality of your video isn’t. Poor sound and image quality detract from the credibility of your message and can quickly create negative associations with your brand. However, by eliminating background noise and low-quality resolution, you can significantly enhance user interaction. There are many sounds, so you need to account for viewers’ diminishing attention spans by providing them fewer excuses to leave the page.
9. Personalize your business
Videos are a fantastic method to show your followers the people and processes behind the company, adding to the transparency of your brand. It’s the best illustration of the company if you can humanize your work because people do business with people. Behind-the-scenes videos show how you work and create familiarity with the people behind your brand, showing why potential customers should work with you. If you continue to upload only business-related content, people who engage with you will turn off if your content isn’t diverse, human, or entertaining enough.
10. Track engagement
Most social media channels have built-in analytics. It’s necessary to monitor the progress of your videos to find out what’s working and, more importantly, what’s not. Whether the videos you post are paid campaigns or organic posts, progress should help with future video marketing efforts. While views and shares are a good indicator of the popularity of your videos, you should also pay close attention to click-through rates, and whether you’re getting the call to action you intend.
3 Benefits Of Using Videos On Social Media
Based on the statistics above, you already know that adding video can increase engagement on your social media networks by encouraging likes and shares. If you’re not integrating video into your social media marketing strategy, you’re missing out on some key benefits and falling behind your competitors at worst.
Let’s take a look at three other significant benefits:
Video influences customers to buy
Each day, BILLIONS of photos and videos are shared on social media. With all that, it’s quite a challenge to grab a client’s attention or explain your product or services in an informative yet exciting method that will encourage your target audience to buy.
Many studies show that most social media users prefer short captions; most people are not willing to read a paragraph (or more) describing the benefits of your products or services, and an image can only show so much. So if you only share images and text on social media, a potential customer will have to follow you for a while to get a sense of who you are and what you sell.
A video clip, on the other hand, can do a lot more in less than a minute. A well-done video can grab your customer’s attention, video educates them about your company and products or services, and inspires them to take action – all in just one post on social media. It has proven to be very effective regarding leads and conversions. Hubspot says 64 percent of customers are more likely to buy a product online after watching a video.
Video builds a strong connection with your audience
Not only can a video persuade your customers to buy your products, but it can also build a solid bond with your audience by emotionally engaging them. Providing valuable and entertaining information that strikes a chord with your audience makes your company or brand seem trustworthy and exciting. And when a potential client becomes one of your followers, not only are they likely to buy your products, but many become your advocates as well. Using video to get people excited about your mission or message can help you gain an engaged audience.
Video is cost-effective
You don’t have to have a significant digital marketing budget to invest in the video; the return on investment can be significant. It is especially true if you can create several short videos in a single day of shooting. As long as you know your target audience and go with a strategic, well-planned approach, one day’s footage can be used repeatedly to produce videos for your social media channels and your website, landing pages, marketing emails, and paid ads.
For the best Social Media Video contact us at WhiteboardVideoAnimationService.com today.
Grab Your Free Funnel and Video Sales Letter Script Now
Step 1: Review The Video Styles
(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)
Step 2: Submit The Form
(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)
Step 3: Send us your Website Link via our Support Desk
(With any style preferences you have, our service is COMPLETELY done for you – you don’t need to do anything at all!)
Grab Your Free Funnel and Video Sales Letter Script Now
All Unlimited With: No Restrictions!
Logo Animation / Intro / Outro
LinkedIn / Twitter
Facebook / YouTube
Grab Your Free Funnel and Video Sales Letter Script Now
TikTok
Pinterest / Instagram
Grab Your Free Funnel and Video Sales Letter Script Now
Step 1: Review The Video Styles
(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)
Step 2: Submit The Form
(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)
Step 3: Send us your Website Link via our Support Desk
(With any style preferences you have, our service is COMPLETELY done for you – you don’t need to do anything at all!)
Grab Your Free Funnel and Video Sales Letter Script Now
All Unlimited With: No Restrictions!
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Whiteboard, thank you for the great videos. They are suitable for my website and social media. They look professional, and the cost of the subscription is reasonable.
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We looked all over the country to discover the whiteboard-style fun animated videos. The quality of the product and the low subscription cost is a true no-brainer. And the best bit – Whiteboard does it all for you! I have recommended it numerous times already.
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PR Consultant
Whiteboard Video Animation Service was great to work with. They interpreted our needs perfectly. The professional videos showcase our company beautifully. Ordering was straightforward, select the video number, share your website or some details on your service and they go to work.
Social Media Video Subscriptions
Social media videos are typically 15 / 30 Second Videos for Whiteboard, Blackboard, Chalkboard, Glassboard, Cinematic Style, Product Showcase, Kinetic Typography, and Presentation Style.
Social Media Starter
Subscription
$297 / Per Month
- 4 Videos Per Month
- 15 Second Videos
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Social Media Pro
Subscription
$497 / Per Month
- 8 Videos Per Month
- 15 Second Videos
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Custom Video
Subscription
$00
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Individual Video Packages
15 Second Video for Social Media
60 Second Videos for Whiteboard, Blackboard, Chalkboard, Glassboard, Cinematic Style, Product Showcase, Kinetic Typography, and Presentation Style
Social Media Package
$97
- 15 Second Videos
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Website Video Package
$197
- 30 Second Videos
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Custom Video Package
$297 / Minute
- 60 Second Video
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Custom Package
$0
- Multiple Videos & Unlimited Length
- 30 Second Videos
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Website Video Subscriptions
60 Second Videos for Whiteboard, Blackboard, Chalkboard, Glassboard, Cinematic Style, Product Showcase, Kinetic Typography, and Presentation Style
Website Video
$247 / One Video per Month
- 60 Second Videos
- 1 Video Per Month
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Website Video
$397 / Two Videos per Month
- 8 Videos Per Month
- 2 Videos Per Month
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Website Video
Custom Package
- Multiple Videos & Unlimited Length
- Professional Script Writing
- Music
- Animation
- 7 to 10 Working Days
- 2 Revisions
- 100% Satisfaction Guarantee
- 100% Unique Design Guarantee
- 100% Money Back Guarantee
Frequently Asked Questions (FAQs)
For our website video subscription service, they are typically between 30 seconds and 1 minute 30.
Our Social Media videos are typically 15 to 30 seconds.
But let us know how long you want it, and we will try to make it happen. We want to make you happy!
For our one-off videos, the price is per minute.
No problem! After you have purchased, cancel the subscription, and you will get one video.
Alternatively, see all our products here, including single and multi-video packages, with or without voiceover.
If you have any issues doing this, submit a ticket here whenever you like. Or get in touch on the contact us page here.
Absolutely! We provide the script in almost any language you like.
We can also produce the voiceover (if you purchase that on the purchase page) in almost any language, and within the language, we can also do several different accents.
For example, we can do English US, English British, and English with an Indian accent, almost anything you like.
Let us know what you want. We want to make you happy! We will try to make it happen.
Typically 5-7 working days.
No, we write the script! Our service is completely done for you. Just mention the video style you like and submit your website link. If you want to provide the text, you can, but that is optional.
Yes, royalty-free music is included.
The only thing we’re charging extra for is a voice-over – get in touch, and we can make it happen. You will have the option to purchase once you select the buy button.
The sky is the limit, so connect with us via:
- Submitting a support ticket here
- Using our contact us form here
- Or, hit us up on the live chat.
The sky is the limit, so connect with us via:
- Submitting a support ticket here
- Using our contact us form here
- Or, hit us up on the live chat.
Submitting a ticket is usually the best option. Submit a ticket here any time you like. Or get in touch on the contact us page here. Or hit us up on the live chat.