Webinar Presentations
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Webinars are the latest trend. They are convenient for both the audience and the presenters and can be used for numerous topics and scenarios, such as online marketing, lead generation, brand building, or content delivery. A webinar is a versatile tool that reflects the current zeitgeist. However, the webinar is still a relatively new medium, and its planning and execution can be painful for many. Here is helpful information about the uniqueness of a webinar and what you need to consider when creating one.

What exactly is a webinar, and what makes it unique?
A webinar is a presentation that is delivered over the internet. Unlike a video posted elsewhere, the webinar happens in real-time, with the participants’ involvement. Participants are engaged in the webinar through various interactive word tools – short surveys, quizzes, or question and answer periods. A webinar can serve various purposes; most commonly, it is used for content delivery, but sometimes it serves another purpose, such as being part of a marketing campaign.
How does a webinar work?
Webinars require an online platform. Zoom, Skype, or Microsoft Teams are popular options. Participants ought to use compatible programs. Recommended, but not a must, is using a camera so the audience can see the presenter.

The webinar presentation: Just a typical presentation?

So a webinar presentation does not differ from a regular presentation, right? Yes and no. PowerPoint is likewise a good choice for webinars.
Webinars can also share media web content such as files or videos. You require to understand these unique features to ensure your webinar is successful. So here are the critical differences between presentations in person and virtual space.

1. Communicating is different
It is something that no one should underestimate. In a face-to-face presentation, communication goes far beyond what is said. The audience and the presenter are in the same room and can see each other. Facial expressions, gestures, and eye contact are essential communication tools. Even though you can achieve a lot with video technology, it cannot replace direct, face-to-face interaction. That makes the content and the way it is presented more critical. At the same time, the voice is becoming increasingly important. Pay attention to the tone of voice to avoid a boring presentation.
2. Informal environment
Several components are comparable, yet the digital space supplies many unique functions. At home or in the workplace, things are a bit different. There is always a certain amount of formality in a face-to-face presentation, and there is usually little opportunity to be distracted. If a webinar is dry and slow, it’s tempting to take a quick look at the documents or write an email on the side. It is therefore essential to emphasize the value and significance of the webinar and structure it accordingly.


Presenting in webinars: different, but less challenging
Remember that these differences are often double-edged swords – they can have advantages and disadvantages. Example: If you don’t realize that your webinar audience is slipping away from you, you may not be able to get them back, but you won’t be thrown off track either.
A webinar shouldn’t make you more nervous than any other presentation mode. A little webinar know-how can help you avoid problems and feel more confident. Here are some valuable tips.
Creating a Webinar Presentation: Key Factors and Tips
Factor 1: Careful preparation and planning
The tools for sharing content in a webinar are limited. It can be challenging to make spontaneous modifications during a webinar presentation. If you include something in your spoken content, you may not have visuals to support it. Writing or sketching something on a flip chart or whiteboard – something we take for granted throughout in-person presentations – is possible with the right equipment but not always easy.

Choose and promote your topic wisely
The challenge is to captivate the audience and keep their attention. You require to plan very carefully what you want to convey and how. That starts with the topic. Think about what will appeal to your target market and how it can benefit them. Also, remember to promote your webinar early (four weeks ahead of time is a good rule of thumb). E-vites are an excellent method to do this. After that, don’t forget to send out more than one reminder.
Time management is critical
A webinar presentation typically has a set time and length (usually 60-90 minutes). If you take too long, it can annoy your audience – if you come up short, it can give the impression that you didn’t prepare well enough. It’s best to create a script that specifies how many minutes you’ll devote to each presentation phase.
By the way, there is no perfect time of day for a webinar. Your target group and your goal are decisive here. Employees are usually available in the evening, while self-employed people are often available in the morning.
Factor 2: Select and present content intelligently
There’s not much to say here, because it’s your webinar, and you certainly know your topic. Your webinar usually has a specific goal or purpose. Now you need to generate an audience.
Supply and demand
The basic rule is: to identify your audience and try to put yourself in their shoes. Who do you want to target? What is attractive to them? What value can your webinar add to them? No person will sign up for a webinar to hear that a circle is round. However, the topic should not be too particularly complicated either. Align your webinar with the rate of interest of your target audience.
Find the intersection between what you need to say and what people want to know!
Factor 3: Know your software and equipment
Success depends much more on technology than with other presentations with a webinar. Technical problems or even failures are difficult or impossible to compensate for. On the other hand, you can score huge in a webinar if you know the software and multimedia. Reason enough to deal sufficiently with the technology and how it works.
The right software
A variety of software solutions can be used for webinars or are specifically designed for them. Choose one that meets your requirements and is easy to use. Using PowerPoint for a webinar is an obvious choice. Many users prefer the PowerPoint presentation webinar – they can use its various devices, and most people have used the program for personal presentations.
The visuals
If you use a camera, ensure it is properly aimed and positioned. The camera must be at eye level, and your face should be front-lit. Using a laptop camera, a laptop stand can develop a better angle. FYI: Artificial light usually works better in a video than natural light. Light sources in the background (such as windows or mirrors) can be distracting.
Setting the scene
When using a camera, also consider your environment. Depending on the webinar’s objective, you can choose a neutral or complementary background (e.g., bookshelves). Think about small items that don’t belong on camera, such as your framed photo in full Klingon regalia at last year’s Star Trek convention. You can buy a green screen if you want to go pro immediately.
Make sure you look into the camera during the presentation and pay attention to your posture.
The audio
There are also some things to think about when it comes to sound. Make sure audio settings are appropriate for your environment and minimize background noise. Close windows and turn off or mute devices (phone, smartphone, PC notifications, etc.). Ask people in the next room or house to be quiet if necessary.
Something that is often overlooked: Using an internal microphone and speakers simultaneously can cause feedback and distortion. An external microphone, headphones, or headset may be a good idea.
If you use many devices, a checklist can help you keep track of all the necessary steps and settings.
Factor 4: Clear, concise structure!
The pre-show
Webinars are often started with a “warm-up.” It can be a brief introduction (five minutes or so) during which attendees can jump into the webinar. Having some small talk topics ready will lighten the atmosphere and help with any nervousness. Or, jump in and talk with the first few attendees, just as you would for an in-person presentation.
The introduction
Review the technical features and welcome your audience. If necessary, give them some technical notes and instructions on the proceeding. Then begin with a brief and concise overview of your content. If you wish, you can use a slide to convey the information.
The beginning is also the best opportunity to grab the audience’s attention by summarizing the purpose of your webinar and the value it will add to your audience.
The main event
The main presentation should be structured in easy to understand. Your audience should always have a common thread – a leitmotif – in mind.
The conclusion
Summarize your content and important messages again and include your call to action. If you are holding a sales and distribution webinar, this is the time to introduce offers, promotions, and campaigns.
Remember to ask your attendees for feedback. A final, short survey is a great way to do this.
Factor 5: Clear and varied slide structure
The ideal number of slides and layout depends on the presentation and content. Here you will have to rely a little more on your expertise. However, the following tips are worth considering:
Less is more
Avoid using too many slides. While selecting a specific number is challenging, as a rule of thumb, we suggest about 10-15 slides for content and 5-7 slides for instructions, interactive elements, etc.
Do not overload the slides. They should contain only the essential information and have a clear structure. Limit yourself to one point per slide. A few meaningful words stick in mind better and more concisely than many complicated texts. Should vary the content of the slides. Supplement the text with tables, pictures, diagrams, and other media to capture the audience’s attention.
The right layout
The layout must be the same for all slides and, if necessary, be based on the corporate design. Master slides can be accommodating in this regard.
Make sure the font is large and legible. Not all participants will be using a giant screen.
Keep the slides basic and use colors and effects sparingly. Emphasis should be placed on highlighting important content. Otherwise, they will distract from the content and may also cause display problems and issues with some programs.
Factor 6: Practice, test, save
A test run is a must
Even if you have everything perfectly prepared, you must always expect errors and problems to creep in. A test run is a sure way to discover weak points. It will also help you with execution and confidence. Go through your webinar a few days in advance, perhaps with a friend or colleague as a test audience. That will give you helpful feedback.
Constructive self-criticism
You can record yourself if you prefer to rehearse alone or can’t find a test audience. These recordings can be a bit awkward if you’re not used to them – hearing your voice for the first time can be a shock! However, they are a great tool to practice and improve as a speaker. Just don’t be too hard on yourself. We are always our own most prominent critics!
Review processes and equipment
If you are not the only organizer of the webinar, coordinate the processes and content with your team well before the event.
Ensure your equipment is ready and working on the day of the webinar (laptop, software, camera, sound, internet connection, etc.).
When it starts
Double-check your equipment so you can start the webinar on time. Always anticipate that something might not work at the last minute. If possible, have spare equipment and options ready.

Other tips And Hints
- Try to include several different tools (chat, poll, quiz, etc.) to make the webinar more interactive and varied. Those who feel included are always more engaged than purely passive listeners.
- Think about how you want to interact with participants. For instance, how and when can they ask questions (chatbox, requests to speak)? Discuss these rules to the audience right at the beginning (and in between if needed).
- It is always an excellent suggestion to prepare a script or notes. Even if you are a true expert in the field, you might have a train of thought. A script can also help you in managing your time better.
- The webinar situation may be unfamiliar to numerous participants. You can assist them to feel more comfortable by letting them know how the webinar will undoubtedly continue and addressing any technical questions they might have. Also, develop a relaxed atmosphere by acting like you would in an ordinary meeting or presentation.
- One small detail that many forget: Keep a glass of water handy. During lengthy presentations, this can be a lifesaver.
- The average person's attention span is about seven minutes. You'll likely need to "wake up" your audience throughout the webinar. Bring in some entertainment by sprinkling in short anecdotes or funny stories. That generates attention, shows your personality, and creates a relaxed atmosphere.
- A good webinar assists attendees in remembering you and your content. You can encourage this with a summary. Develop a summary or recording of the webinar and send the material to attendees after the webinar. Bonuses like this are usually well received.
- Numerous webinars occur at a desk, and there's nothing wrong with that. But you might want to think about standing up during the presentation. Your posture and voice will automatically improve as a result.
- When utilizing PowerPoint for your webinar, don't be tempted to repeat a presentation you've already given in person. A webinar differs entirely from a "live" presentation and requires a different approach.
- Specific organizational issues arise with almost every webinar. It's best to address these questions right at the beginning. Participants generally need to know if the webinar will be recorded and if such a recording or other material will be available. If you intend to host webinars frequently, you can develop a slide with this information and use it continuously.
- A well-designed webinar over and over again. Why does all this work for a one-time event?
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