Whiteboard Video Animation Service

Video Sales Letters

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What is a VSL?

A video sales letter (VSL) is a contemporary variation of the traditional letter. In the age of videos, mobile phones, and attention deficit disorder, the typical individual is less inclined to review, specifically if the web content is attempting to market them something. At Whiteboard Video Animation Service, most of our clients are digital agencies, and we see video letters progressively used by firms as an efficient list-building approach. This trend inspired us to look at VSLs and why they‘re becoming more popular.

A case study for the video sales letters

Research shows that more remarkable than a third of people spend just three seconds or less reading an email to determine if it requires further attention. While this sounds alarming, it’s not surprising to consider your Internet and email usage. Users don’t read it.

Today, video is the most potent media type (compared to plain text or static images). We are more likely to stop and watch a video than stop and read text. Social media channels like Facebook and Instagram weigh video content higher in their news feeds because videos are inherently engaging.

You can use several different video styles for your VSL – there’s no right or wrong way to do it. Instead, test different VSL styles to see which one works best for your product/service:

The talking head

It is usually a “static” video, shot on a tripod in a single continuous take with the subject speaking directly to the target market “down the barrel.”

The live-action sequence

This approach relies upon several filmed sequences edited together to achieve a cohesive sales pitch. While you might have a “talking head” throughout or a voice-over underpinning the video.

The animation

The animation strategy relies entirely on computer-generated imagery, the most popular being illustrated motion graphics or 3D animation edited to a voice-over. It is a popular approach for products/services which are technical (like software) or difficult to convey with live-action.

Why use a video sales letter?

In the past, formal written sales letters (yes, actual letters sent in the mail!) were designed to move prospects from the middle to the end of the funnel. Simply put, they were created to convert cozy leads right into customers. A video clip sales letter is made to do the same thing – it’s designed to convert.

That makes it a vital tool for any marketing and sales team.

When you’re acquiring or recruiting potential new users, you need to use multiple tactics to get them into the funnel, and a VSL is an effective way to do that. Of course, it’s not the only optionIt would be best to use it with several other digital marketing strategies to determine which method is excellent for your company and your customers’ business.

Developing a video may seem like a giant/expensive task for many businesses, but it doesn’t have to be. It all starts with the script.

Author and business consultant Jason Capital says video sales letters are essentially about copywriting. He says, “Video is a different medium than text, but the same principles you would use when writing text results in a great video sales letter.” Jason has three tips for creating powerful VSLs:

One of the most successful VSLs was probably Dollar Shave Club. After launching in 2012, they gained 12,000 new customers within the first 48 hours!

6 Tips for Creating a High-Performing video sales letter

Once you’ve settled on the style of the video sales letter (i.e., talking head vs. live-action series vs. animation), consider adhering to 6 architectural standards for success:

1. Touch the viewer with an understandable problem

If you don’t yet understand your target audience and their issues, you need to do this first. Once you understand this, the best method is to start with the problem. Talk to your target audience and use the language and jargon they use. If the viewer does not understand the problem you are solving, your VSL will not be credible.

2. Introduce the solution

People are more inclined to buy a solution or benefit than a feature. Describe the solution, why it works, and how it will solve the problem. Focus less on the attributes and more on the benefits to the end-user.

3. Prove it

Develop trust and credibility by showing social proof and talking about other users/customers and their satisfaction with your option. Reviews or quotes are a fantastic method to show this.

4. Responding to objections

In any sales process, there are usually objections or roadblocks. If you know common objections, it is best to address them directly in the VSL and not leave the viewer guessing at the end of the video.

5. Create brevity

That might not always be possible, but if you can find a way to create scarcity, it will spur the viewer to action. Typical scarcity tactics include a limited-time offer that expires on a specific date or an entitlement limit (ex: only for the first 50 customers).

6. Call to action (CTA)

End your video with a clear, focused call to action. Resist the urge to ask for multiple things or share more than one link. The best CTAs are simple (ex: click the link to the website).

What to consist of in your video sales letter

Before we get into how to create video sales letters, let’s take a moment to discuss what good video sales letters should include. While your video sales letter doesn’t have to include everything we’re discussing here, it’s essential to consider what you intend to achieve with your video and what you need to include to make it effective.

A strong message

Your video sales letters require to have a powerful message, and the best way to ensure this is to create a script for your video. Here’s what your script needs to accomplish:

Your video sales letters should include engaging graphics and images that successfully convey your message, evoke emotion in the viewer, and provide additional information.

How to create a video sales letter

Write the VSL script

Open Google Docs or Word and create a two-column layout to create your scriptThe first column is what we see on the screen, and the second column is the dialogue (what the subject or speaker says). If you’re creating a “talking head” video, you don’t need to write much in the first column! However, if you create a VSL that uses one of the other styles, you will need both columns equally. Make sure that each new paragraph or scene is on its line.

Produce the video

When creating your video, pay attention to how you plan to use the video, as this may affect the aspect ratio, duration, or how you export the video. For example, export the video for a landing page on your website or YouTube in a standard 16:9 aspect ratio. Still, if the video is for social media like Facebook, it may be better to export it in a square format (1:1 aspect ratio). For Stories or IGTV, you need a portrait (9:16) format. For channels like Twitter, either 16:9 or 1:1 will work, but be aware of the 140-second limitation. In social media, flexibility is key!

Also, videos on social media are automatically muted, so you’ll need to “burn in” the subtitles to make them part of the video. Please don’t rely on SRT subtitle files, as they won’t load on all devices. Use any video editing program to burn your subtitles into the video.

Create a landing page

The usual approach is to embed your VSL in a landing page with a compelling headline and call to action below the video. Tools like ClickFunnels offer simple templates for implementing effective VSL pages.

Create an email campaign

Once your landing page is online, you must promote it to potential customers. For many businesses, email is an effective way to reach this audience. Perhaps they are newsletter subscribers, leads, or past customers. Either way, email allows you to personalize the subject line and body of the email.

By grabbing the recipient’s attention, you can engage them with specific details and get them to click through to the landing page.

One effective way digital agencies use email personalization with VSLs is by attaching automated SEO audits to emails from prospects.

Measure results

You should measure effectiveness to optimize future activities with everything you do in digital marketingIn particular, you should track the decline in video views. The somewhat extreme example below illustrates the effectiveness of the video on the left, which captures the viewer’s attention, compared to the video on the right, which shows a sharp drop-off in viewership after the first few seconds.

Outsourcing options

Another option if you don’t want to create the VSL yourself is outsourcing it to an agency or freelancer.

Advantages of video sales letters

Video sales letters are a part of the advertising campaign for a product or service. A video sales letter has become a staple of Internet marketing since the advent of the Internet and usually takes the form of a web page or email. Compared to television, cinema, newspapers, magazines, handbills, direct marketing, and window advertising, the other forms of advertising, video sales letters have the following advantages:

Unlike sales reps, video letters have fast and direct access to the target audience.

Videos have become a powerful sales tool. Especially with video sales letters, you can grab the attention of your potential customers, entertain them and make them take the action you want them to take.

However, for your video sales letters to be effective, you must create them correctly. We’ve enlisted a detail of tips on how to do that. Do not forget the technical aspects of your video. Consider your target audience, write your script, and execute your vision.

For the best Video Sales Letters contact us at WhiteboardVideoAnimationService.com today.

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(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)

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(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)

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(With any style preferences you have, our service is COMPLETELY done for you – you don’t need to do anything at all!)

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Step 1: Review The Video Styles

(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)

Step 2: Submit The Form

(Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you)

Step 3: Send us your Website Link via our Support Desk

(With any style preferences you have, our service is COMPLETELY done for you – you don’t need to do anything at all!)

Grab Your Free Funnel and Video Sales Letter Script Now

All Unlimited With: No Restrictions!

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Frequently Asked Questions (FAQs)

For our website video subscription service, they are typically between 30 seconds and 1 minute 30.

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Absolutely! We provide the script in almost any language you like.

We can also produce the voiceover (if you purchase that on the purchase page) in almost any language, and within the language, we can also do several different accents.

For example, we can do English US, English British, and English with an Indian accent, almost anything you like.

Let us know what you want. We want to make you happy! We will try to make it happen.

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The only thing we’re charging extra for is a voice-over – get in touch, and we can make it happen. You will have the option to purchase once you select the buy button.

The sky is the limit, so connect with us via: 

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The sky is the limit, so connect with us via: 

  1. Submitting a support ticket here
  2. Using our contact us form here
  3. Or, hit us up on the live chat.

Submitting a ticket is usually the best option. Submit a ticket here any time you like. Or get in touch on the contact us page here. Or hit us up on the live chat.