I want to talk about how to start a Social Media Marketing Business completely from scratch. I want to lay out some of the things that I did so you go from zero to over a hundred thousand dollars per month in the last twelve months and give you guys some steps to start taking.
So you can start growing your Social Media Marketing, Digital Marketing, Internet Marketing, type of business. Let’s talk about the five simple steps to starting your Social Media Marketing Business, your agency, whatever you want to call it.
Step1: Pick Your Niche
This is really important that I struggled with for a long time. Then that is going through and picking your niche alright. Now really gets it gets really tempting in the very beginning of. If somebody comes to you and says, oh, you got a Social Media Marketing Agency.
will you work with me? I’m a Real Estate Agent or I’m a Fitness Entrepreneur or I’m Chiropractor or Dentist. Then you just want to say yes to everyone, because it’s like obviously new business coming in. There is not a quicker faster way to fail, then just load on way more work than you ever want, or even need.
Then to go through and just like pick any and all niches all right. The thing that you want to do Is make sure you niche down and get focused for success right, so I was going through like fur.
Step 2: Pick Your Focus
This goes along with picking your niche, but pick your focus. Are you a website builder? Do you go and build out websites for people? Do you do SEO? Do you do YouTube? Do you Facebook as do you do lead generation to youth, Female Marketing?
You can start out being very Specific about what you offer and then from there. You can expand and offer more things. But you want to be very niche with this as well. So like me, when I first started it’s a hundred percent in real estate, and then I was teaching Real Estate Agents how to go through and generate leads using Facebook Ads, not Instagram, not you not any of these other sites.
But using Facebook Ads right Now, since then, we’ve been able to branch out, we offer some more services, But that was after, like ten months of focusing specifically on Facebook Ads.
Step 3: Posting
Once you picked your niche, you’ve got your brand. Your positioning all done you’ve got your focus. What you want to do is start posting to your Facebook Page. Maybe your Instagram Account maybe LinkedIn to go through and acquire clients.
And if you guys have no experience whatsoever, then obviously you guys these are some freeways or some more paid ways at which we’ll talk about a little bit later. But what you want to do is go through and post to your Facebook or LinkedIn and if you’re brand new.
And you don’t have any results whatsoever, you can say ‘hey guys I am starting out to go generate leads for Real Estate Agents or Chiropractors, or fitness entred, whatever it is, and I’m gonna be using Facebook Ads. And if you guys want I will go through and I will set up your campaign co charge whatsoever for the First, two weeks:
All you have to do is pay for the ad spend and then if it’s going well. Then we can continue to work together all right. So it’s like a very low risk, no pain, all that stuff. Just be able to go through and get your first clients and then once you get some of those clients and start seeing some really solid results, and this is something.
I still do today guys and It works amazingly well I’ll go through and I’ll post those success stories, those testimonials on my Facebook Page right and then I’ll like to have a little call-to-action like hey if you guys want results like this click here, go to this link, or reach out to me or whatever the call-to-action is, and I am still driving tons of business that way, because results speak very loudly right and so, instead of meeting on camera to having to say like hey How this, how awesome my end is all things I’m gonna can do for you if I have like a Real Estate Agent or Mortgage Broker, or whoever it is talking about the success that they’ve had with my system.
So that’s where you want to get to so first, how the initial post going through your saying, hey, You know I can go through and set up. Your ad campaigns. Do a hundred percent for free And then you should go through getting testimonials. You keep posting those, and I have now a library of testimonials. They look kind of just filter through
I’ll just go through and post them and then I’ll just go the more I post, the more people I get reaching out to me to go through and help them build their business.
Step 4: Posting Successes
Once you have somebody if somebody goes through and if they have a success and they shoot a video for you awesome if they go post on Facebook or if they email you about the success awesome. You want to go through and screenshot that and post it on your Facebook Page, your Instagram Account, LinkedIn wherever you’re branding yourself or if you have an email list that you’re starting to the email list, she got an email to everyone say: ‘hey look this is how awesome like Sally or Joe or whoever it is’.
Posting successes not only build your credibility, your authority and make people believe you, but it just brings a ton of people in, and especially on that, the social platforms You can bring in a lot of business.
Step 5: Hiring
We’re gone through we picked our niche, we picked our focus. We’re gone through we’ve got our few first couples of clients and now once we go through and get our first maybe 10 to 15 clients. You want to be running all these yourself because then you can go through and learn how to go and interact with clients, how to bring them on, how to set up those campaigns. You can know the ins and outs of your business once you get about 10 or 12 clients, or so you want to start outsourcing.
You want to start hiring other people to do the client work and start teaching them because where you want to spend most of your time in sales and marketing. You want to bring in more business.
So now I can focus on that. I don’t have to go focus on sales and marketing and then go totally revert my focus and go and it starts setting someone up and then go answer support tickets. And they go to sales like it just you were wearing so many hats that you’re it’s a big recipe for disaster, a big recipe for failure, so hire out and scale.
What I like to do is when you’re about one person can handle about 30 clients, and once you get to about 15 new clients, I like to start training and hiring that next person. So then I buy the time we get to 30, they can fully take on those clients.
And then we can have somebody else be able to go through and we can hire someone else to handle the next round of clients right. So then you know, let’s say I’ve got two people that are doing all the work and they can handle 30 clients each well. One’s gonna be doing 30 clients and Then, once the other one gets to 15 clients.
We want to hire a third person, so they can go through and start managing, even more accounts and help out with more things.
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