What is an animated logo?
A logo is something like the heart of a brand identity. It represents the personality of a company or a product and plays an essential role in a brand strategy. A strong logo can connect with a target audience and tell a brand’s story. When graphic designers do their job right, a logo creates a compelling brand image as the foundation for a successful marketing strategy.
Gone are the days when graphic design focused solely on print and was static. Modern technology opens up great opportunities, and professionals must take advantage of them. Design experts decided to add some movement to give the logo a breath of fresh air.
The level of animation can range from simple movements to a complete short video presentation. The company and designers decide together what type of animation to choose and how long it should be, depending on the business goals and the kind of personality they want to show to customers.
Nowadays, the tools that help in creating animated graphics are freely available. Moreover, they are so easy to use that graphic designers often create animations independently. However, if a brand needs a complex video, it may make sense to turn to motion design specialists.
Why does a brand require an animated logo?
A computer-animated logo is a modern and vibrant way to present a brand name. As soon as the trend of logo animation emerged, many large and small companies turned to designers. But why is it becoming popular so quickly?
Let’s look at the benefits an animated logo brings to a brand. The character of a company conveys a specific message that attracts customers. Moreover, it is a great way to stand out from the competition as it guarantees originality.
An original image
It’s no secret that some brands have similar logos, and sometimes they are even competitors. That may not happen intentionally, but only because brands are forced to use some recognizable elements in a logo that give a clue about their services.
Original graphics with different visual effects offer a unique way to look at logo design. To add uniqueness to a logo, designers can add some movement. With an animated logo, imagination can get out of control.
Higher brand awareness
Many experts believe that dynamic images and video content are better understood than static ones, meaning they are easier to remember. An effective animated logo connects potential customers and effectively draws their attention. Some computer animations can last up to 10 seconds, which increases the chances of remembering the logo compared to looking at a static image.
Pleasant first impression
First impressions have a significant impact on how people perceive a product. It takes a couple of seconds to decide whether we like something. Since a logo design is the first representative of a brand, it needs to make a great first impression on potential customers.
An original animated logo is a great way to surprise people and increase the likelihood that they will remember your brand. A positive first impression helps keep users interested.
Much better narrative
A computer-animated logo can become a working part of the storytelling process. Animation can explain the essence of a company in more detail than a static logo. It works like a short video that tells a unique story about a product or a company. Video content makes it easy to create an emotional connection with the viewer. Also can share videos on the internet, which means more people can see a logo.
The professionalism of the company
Even if customers are not marketing experts, they know what’s hot now. Many famous companies, including Google, have already acquired animated versions of their logos and proudly share them with the world. So, when a brand shows that it keeps up with innovations, people perceive it as a true professional.
Where can you use an animated logo?
Video content is meant for the entire digital space and can be used for different purposes in different cases. Let’s have a look at what those are.
1. Social networks
People spend a lot of time browsing the internet and communicating on social networks like Facebook, Instagram, Twitter, and Pinterest. Social networks are one the essential platforms for product promotion.
Video clips are a reliable advertising and marketing tool that is very easy to share and can be quickly found amongst the other content. Moreover, it can convert animated logos into GIFs, which are effective material for posting on social networks so that you can share them on all social media.
2. Corporate website
Websites are like a resume for a business. A website needs to function effectively. An animated logo can improve the website’s image and boost search engine optimization (SEO). Visitors look at logo animation and spend more time on a page. This indicator significantly impacts the website’s ranking in search results.
3. Presentations
Public figures often give various presentations, whether product demonstrations or business meetings. An animated logo to the slides can add an original and creative element to the presentation.
4. Promotional videos
Promotional videos are essential, as many companies benefit from this marketing tool. So why not spice up a promotional video with an original animated logo? This combination can serve specific business and marketing purposes.
A suggestion on our behalf
As we know, an animated logo is often used as an effective promotional tool. It helps to increase recognition and brand awareness, improve storytelling and create an original image for a brand. To make it work efficiently, you should consider the following factors.
Before creating a logo animation, analyze the company’s business goals and consider the personality you want a brand to show.
- Conduct user research: The logo animation should be based on user preferences.
- Try to surprise users: Design the animation, so the result is unpredictable from the first second.
- Keep it short: it is recommended to stay under 10 seconds. Don’t try to make a complex movie out of a logo.
A logo animation video adds drama and impact to your videos and helps establish your brand visually and connect with your target audience. So when your target customer/user thinks of your service, the animation helps them remember you. You stand out from your competitors since your video is more memorable.
Our online logo animation videoswill automatically produce professional-looking animation videos that will make your business look polished, modern, and professional within no time.
For more please visit Whiteboard Animation Services